Decoding Community Engagement: Insights from the Ocean Protocol Discord Challenge

Raymond Maiorescu
Ocean Protocol
Published in
5 min readMar 29, 2024

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The Discord Community Dynamics Challenge, centered around Ocean Protocol’s Discord server, provided a platform for an in-depth analysis of community interactions and their impact on essential ecosystem metrics, including the $OCEAN token price. The challenge, Spanning 1,645 days of data, began with the first server entry from ‘sheridan_oceanprotocol’ on August 20, 2019, and extended to the most recent contribution by ‘wanderclyffex’ on February 20, 2024. The dataset encompassed 84,754 entries, of which 15,696 were from GitHub bot feeds related to Ocean Protocol’s GitHub Page updates, covering various aspects of community engagement.

Key elements of each entry, such as channel, author ID, author, date, content, attachments, and reactions, were examined, along with daily $OCEAN token price data from May 4, 2019, to March 7, 2024. Participants explored the correlation between community activities and the $OCEAN token’s valuation, providing a comprehensive view of the server’s dynamics.

The challenge uncovered diverse trends and patterns across different timescales and categories, revealing insights into the community’s behavior and interests. Rankings, leaderboards, and categorization studies provided insights into the dynamics of community groups and interactions. Thematic discussions were analyzed to identify recurring topics and questions, highlighting the community’s interests.

Notable outcomes of this challenge are the development of a scam alert analysis procedure and a classification model capable of predicting next-day server statistics, utilizing historical data from the past three days or one week. Participants presented critical findings supported by visual narratives and in-depth discussions. They clarified the approaches and techniques, concluding with suggestions for future technological advancements, such as creating specialized Discord bots and AI assistants to enhance community server experiences.

Winners Podium

The top submissions for this challenge were outstanding. Participants displayed exceptional skills in leveraging AI and ML models to reveal the complexities of digital community interactions and their impact on the crypto market. The top three submissions are distinguished by their analytical depth, innovative approaches, and insightful predictions.

Dominikus Brian — 1st Place

Dominikus’ study on the Ocean Protocol Discord Server analyzed 84,754 entries over 1,645 days, integrating this with the daily $OCEAN token price to examine community engagement and market trends. The research involved a detailed temporal analysis of user activities to identify high-engagement periods, correlating these with significant cryptocurrency events. A key component was sentiment analysis, aiming to link the tone of community discussions with fluctuations in the $OCEAN token price.

The study also categorized users based on activity levels, identifying key community influencers. A significant technical achievement was developing a RandomForest classification model for scam detection. Additionally, the team employed machine learning models for predictive analysis, forecasting server statistics, and token prices. This approach showcased the potential of combining community data analysis with advanced AI techniques to gain insights into digital community behavior and its potential impact on market trends.

Anamaria Loznianu — 2nd Place

Anamaria conducted a comprehensive analysis, beginning with preprocessing a dataset of 84,754 records. She meticulously cleaned the dataset, removing irrelevant messages and bot interactions and extracting features like word and character counts and user reactions. After processing, she reduced the dataset to 30,883 entries spread across 17 columns, providing a rich source for analysis.

She first explored the general trends in the community, identifying patterns and outlier periods of high activity. This analysis revealed a significant upward trajectory in message volumes over time, suggesting an active and expanding community. She also conducted correlation studies between the $OCEAN token price and server metrics. However, these correlations showed weak relationships, suggesting that other factors might be more influential in server activity.

Owais Ahmad — 3rd Place

Owais’ report provides an in-depth analysis of the Ocean Protocol Discord Community, focusing on how the community’s interactions contribute to the advancement of data economy and Web3 vision. The study begins by examining the fluctuations in message volume from 2021 to 2024, revealing significant spikes in activity during certain months, indicative of the community’s evolving engagement. By analyzing different Discord channels, Ahmad identified the most popular ones and observed variations in their activity levels, reflecting the community’s diverse interests and responses to specific events or campaigns.

The approach involved looking at raw numbers and considering engagement quality, such as the days of the week when members are most active. The analysis also examined the correlation between the $OCEAN token price and community communication patterns. While noting a mild correlation, relying on message volume as a consistent predictor of token price movements was considered insignificant.

Interesting Facts

Scam Reports Analysis

The studies showed a somewhat even distribution of scam reports throughout the day, with a peak around 23:00, suggesting that scammers might target users during late-night hours. There was no definitive pattern across days of the week, although there was a slight inclination towards the beginning of the week for scam activities.

General Trends and Patterns

The Ocean Protocol Discord server saw rapid activity growth from 2019 to 2022, with a peak in the summer of 2022 and a decline in 2023. Data revealed user activities were more prominent from April to August than in other months. Notably, there was a record-breaking surge in user activity in early July 2022, likely due to the launch of Ocean V4 (“Onda”) and the Ocean Data Bounty program.

Correlation between $OCEAN Token Price and Server Metrics

There was a noticeable correlation between the $OCEAN token price and specific server metrics. Sentiment value and average word count per message were the most correlated metrics, with a positive Pearson correlation of 0.63 and 0.46, respectively. An increase in positive sentiment value often preceded a rise in the $OCEAN token price.

Technical Inquiries and Sentiment Analysis

The community shows a significant interest in technical aspects. This enthusiasm is evident in the many inquiries about blockchain, innovative contract development, and other technical issues. General information and price-related inquiries also showed varying degrees of sentiment.

Channel Popularity

The ‘General Chat’ and ‘Welcome’ channels were the most active, with more than 11,000 and 5,000 messages sent by 646 and 856 unique users, respectively. It demonstrates that these channels are vital hubs of community interaction.

2024 Championship:

Each challenge offers a $10,000 prize pool divided among the top 10 participants. Furthermore, our championship points system distributes 100 points among the top 10 finishers in every event. In each challenge, a single championship point is worth $100.

By participating in challenges, contestants accumulate points toward the 2024 Championship. Last year, the top 10 champions earned an additional $10 for each point accumulated throughout the year.

Moreover, the top 3 participants in each challenge can collaborate directly with Ocean to develop a profitable dApp based on their algorithm. Data scientists retain their intellectual property rights while we offer assistance in monetizing their creations.

About Ocean Protocol

Ocean was founded to level the playing field for AI and data. Ocean tools enable people to privately & securely publish, exchange, and consume data.

Follow Ocean on Twitter or Telegram to stay up to date. Chat directly with the Ocean community on Discord, or track Ocean’s progress on GitHub.

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